Time for a New Approach to Product Portfolio Management?

The consumer electronics industry is facing global supply disruptions and high levels of competition while consumers become more and more demanding of affordable, yet highly innovative tech. Siloed working, no single version of product truth and the lack of an end-to-end digitalized process for all teams to work from, including non-engineering profiles, can quickly turn the best brands into businesses unable to handle change with agility.

To successfully navigate these challenges, it’s crucial to carefully examine your current product portfolio management and go-to-market processes and platforms.

Are you currently stuck managing your product portfolio in spreadsheets while disconnected from PLM? Imagine if you could visualize product ranges and then optimize assortments so that the overall portfolio is perfectly balanced for each channel, region and store location? And what if you could then seamlessly execute each product’s go-to-market process, while keeping track of all design, go-to-market and supply chain-related elements in one place?

Centric Software® makes that possible! Download the whitepaper to discover more.